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SQM Exhibition Area
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First launched in 2005, this comprehensive franchise‑investment expo is co‑hosted by Shanghai Sinoexpo Informa Markets International Exhibition Co. Ltd. and Shanghai Ebison Exhibition Co., Ltd.
Covering four core sectors: F&B, retail, services and chain resources, it features over 120 mainstream business formats. Integrating store‑concept reviews, product demos, networking and business negotiations, it delivers precise and efficient matchmaking between franchise brands and investors, driving sound development of China’s chain‑franchise industry.
Adhering to professional and market‑oriented standards, the expo has held 49 events nationwide. With specialized content and premium services, it has become one of China’s most influential and credible platforms for franchise investment.
Wide Influence
Reliable Credibility
Top Professionalism
Strong Reach
Diverse Exhibits
Integrated Resources
Exhibition Form&Brand
FOOD FRANCHISE
Chinese Fast Food / Local Specialty Snacks / Full-Service Dining / Regional Cuisine / Hot Pot & Barbecue / Western Cuisine / Japanese & Korean Cuisine / Southeast Asian Cuisine / Coffee / Tea Drinks & Desserts / Ice Cream / Bakery / Light Meals / Others
RETAILING FRANCHISE
Fresh Snacks / Fresh Grocery Retail / Fruits / Supermarket / Convenience Store / Daily Chemicals & Cosmetics / Maternity & Baby Products / Tobacco & Alcohol Products / Stationery / Cultural & Creative Products /Jewelry & Crafts / Electronic Products / Optical Stores / Home Goods /Unmanned Retail / Others
HOSPITALITY
Beauty & Personal Care / Fitness & Sports / Auto Maintenance & Care / Laundry & Care Services / Parent-child & Maternity Services / Leisure & Entertainment / Hotels & Homestays / Photography Services /Pet Services, Housekeeping & General Life Services /Others
FRANCHISE RESOURCES
Full-case Design Services / Equipment & Raw Material Supply / Logistics Services / Financial Services / Store Leasing & Sales / Human Resource Services/ Legal Services / Media & Promotion Services / Brand Marketing Services / Training Institutions / Others
Brand Logo Show
Activity Center
High Quality Development Summit for Chain Industry
This high level authoritative industry summit spotlights new trends and promising tracks in the chain sector. Top experts and leading brands gather to share insights. It enables efficient high end resource networking, helping brands gain greater industry voice and boost brand influence.
China Catering Blobal Summit
Discover international opportunities for Chinese food brands. Analyze overseas markets & expansion strategies, link global and cross border resources, empower domestic Chinese cuisine brands to enter new overseas markets.
Super Franchisee Conference
Precisely match premium professional master franchisees; share actionable practical know-how, align cooperation needs, connect brands and investors efficiently, and swiftly advance franchise recruitment & store expansion.
Brand Momentum Summit
Premium public stage for brand display & keynote announcements For launches of strategic upgrades, new store formats, products & business models Boost on-site exposure & traffic, rapidly raise industry prestige and franchise appeal
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Shanghai Sinoexpo Informa Markets International Exhibition Co. Ltd
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